Growth in esthetics doesn’t always come from adding more—it often begins with subtraction and unlearning outdated beliefs. The Unlearning Series explores how broad menus, overcomplicated language, packed schedules, and underpricing can dilute expertise, lead to burnout, and limit sustainability. When estheticians simplify, clarify, slow down, and price based on value rather than validation, their businesses become more aligned, profitable, and resilient. Unlearning isn’t about losing what you know—it’s about making space for what’s next.
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