Sharing 2025 beauty insights from leading manufacturers in South Korea
Check out our blog Korean Skincare Trends of 2025.
Let's Connect
Website: http://esthisupply.com
Instagram: https://www.instagram.com/bykinaesthetics/?hl=en
Private FB Group: https://www.facebook.com/groups/118001727938013
Rate, Review, & Subscribe
If you enjoyed this episode I’d be incredibly grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow estheticians find the Esthetician Edit™ Podcast; but it’s also important feedback for me to continue bringing you the content you want to hear.
Follow + Review Here: https://podcasts.apple.com/au/podcast/the-esthetician-edit/id1755422930
2025 is here. I cannot wait to share with you what some of the leading manufacturers in Korea are saying about skincare in 2025 and why these developments we're seeing are so exciting for our industry. But before we jump in, I just want to say this is a time more than ever to be excited about skincare. The beauty industry is evolving so quickly, and Korean skincare continues to lead the way, blending science with sustainability personalization. So in today's episode, I'm going to talk to you about some of the big trends that are already shaping our industry, but also what we have to look forward to in 2025. The first thing I want to talk about is sustainability. Sustainability, to me, is no longer just a buzzword. This is becoming really a fundamental value in skincare, and we're seeing Korean brands take this seriously, lead the charge with their biodegradable packaging, refillable containers and veering a little bit away from complex packaging, where it's, you know, like the bottle, and then it comes in a box and then in a larger box, which I love, a good branding moment. But these minimalist designs are really cutting down on the waste that we have been experiencing for a long time in this industry. As an esthetician, this is an opportunity for us to also align with eco conscious values, if you have those, and not just in our product offerings, but also in our entire client experience. Imagine helping clients feel good about their skincare choices, not just in terms of the results, but also their ethical impact. I have to admit, I often feel a little bit guilty about how much waste exists in the beauty industry, especially as a skincare distributor, single use packaging, disposable tools. It's so easy to feel overwhelmed by how much we throw away, and I feel that every day. So seeing these advancements in sustainability really gives me hope, and it reminds me that we as professionals can be a part of the solution by choosing eco-friendly products and encouraging our clients to do the same, and remembering that small changes can add up to make a big difference. The second trend that we're seeing is called Blue beauty. I'll be honest with you, this is the first time I've ever heard this term before, but it's all about protecting our oceans. It focuses on protecting our marine ecosystems through more biodegradable formulas, eliminating microplastics and even helping to support ocean conservation efforts. As estheticians, we can champion this cause by offering ocean safe products and also educating our clients on their impact on the environment. Imagine the conversations we can spark when we share about the products we use that not only deliver the most amazing results, but also leave a smaller footprint on our oceans. This blue beauty movement also encourages us to look closely at ingredients. Are we using formulations free of harmful chemicals that disrupt aquatic life, and are we steering clear of microplastics and focusing on biodegradable alternatives? These questions aren't as important, but they're necessary as we continue to build a more sustainable beauty industry. The third is hyper personalization. One of the most exciting shifts for 2025 is hyper personalization. I want you to imagine skin care products that adapt to local weather, stress levels and even daily routines. Korean skincare is really leveraging data to create solutions tailored to each person, and this gives us, as estheticians, a powerful tool to design truly personalized skincare routines for our clients. And what more could our clients possibly want? Personalized skincare is no longer just a luxury. It's really becoming the standard for consumers. Hyper personalization will allow our clients to feel truly seen and understood. So instead of trial and error with products that may or may not work for them, they'll be able to enjoy formulas that are specifically designed for their skin's unique needs. This will open up incredible opportunities for us to set ourselves apart. We'll be able to offer personalized consultations and tailored regimens, which can build a deeper trust with clients and also position us as authorities within our industry. In addition to hyper personalization, we now have AI and genetic skincare, which is going. To take it to a whole new level. Brands will now be using AI technology to analyze genetic data, which will help us understand aging tendencies, sensitivity, triggers and more. This further means that we'll be able to create skincare plans that are deeply informed by science and totally customized to each client, these AI tools are supposed to be able to assess skin at a molecular level, which will offer insights into potential issues before they even appear. So imagine scanning your client's skin and being able to identify these markers that predict hyperpigmentation or collagen loss years in advance. The exciting thing is, by catching these indicators early, we'll be able to provide preventative treatments that slow that premature aging process and reduce cellular damage. They say, genetic skincare takes it a step further, and we'll be able to examine DNA to reveal predispositions to things like acne. This will allow us to recommend formulations or products that target these genetic traits, which will be able to deliver results that we've never seen before. For us, estheticians, being able to combine AI and genetics with our expertise will offer a level of service that is so groundbreaking. So those are a few of the new exciting things that we have to look forward to in 2025 so what does this mean for us as estheticians? Honestly, it means opportunity, and so much opportunity. Korean skincare is not just evolving. It's completely reshaping the landscape of beauty and skin health in general. It's blending high tech advancements with thoughtful, sustainable practices, and we are honestly in a position to lead this change. Think about it. Clients today are more informed than ever. They're asking questions about ingredients, sustainability, and results. They have access to Google, Tiktok. They want solutions that feel personal and ethical by staying ahead of trends like sustainability, hyper personalization and AI driven treatment, we're not just keeping up with the industry, but we're really positioning ourselves as the go to expert, and in a world where clients Value Trust and expertise, that is huge. It also means that we're a part of something bigger. We're not just selling products or offering treatments. We're shaping the future of skincare. We're helping people feel confident, cared for and even more connected with their skin health. I am so excited about what's ahead, and I hope you are too. And if today's episode sparked some ideas or inspired you to rethink sustainability, I would love to hear about it. Make sure to subscribe. And would you please leave a review and don't forget to check out this week's blog for more insights until next time, keep learning, keep innovating, and as always, I'll see you in the treatment room